Discover Europe Like Never Before – Anantara’s Grand Tour from Amsterdam to Rome
Anantara Hotels & Resorts has unveiled the Anantara Grand Tour of Europe, a travel concept that is anything but a classic itinerary. Rather than ticking off landmarks, it unfolds as a carefully curated narrative, allowing guests to explore Europe’s most iconic cities and events at their own pace and according to their personal interests. Available exclusively to guests staying at Anantara’s European properties, each journey is crafted by a dedicated concierge team, tailoring routes and experiences to individual preferences.
The itinerary is endlessly flexible – re-ordered, expanded, or completely reimagined if desired. From northern elegance through Mediterranean ease and all the way to Rome, the Grand Tour distills Anantara’s philosophy into a single, inspiring series of experiences. Since its founding in 2001, the brand has defined luxury not as ostentation, but as a collection of natural, intimate details, fostering genuine connections with the places, cultures, and communities it calls home.
One possible starting point is Northern Europe, where the tour begins with sweater-weather mornings; as the route heads south, wardrobes – and moods – gradually lighten.
Amsterdam – Diamond craftsmanship, a photographer’s eye, and a private cinema experience
The first stop is Amsterdam, where guests are welcomed by the iconic Anantara Grand Hotel Krasnapolsky. Dating back to 1880, its glass-roofed Wintergarden is flooded with natural light that glides over lush greenery and the distinctive chequered floor, setting the tone for slow, tea-filled mornings before heading out to explore the city.
Here, experiences take place behind the scenes. A private visit to a historic diamond-polishing workshop offers insight into one of Amsterdam’s lesser-known craft traditions, while a guided photographic walk with renowned storyteller-photographer Arden reveals hidden streets, canal-side palaces mirrored in water, and small yet unforgettable details. The day concludes with a truly cinematic moment: as part of the Behind the Velvet Rope experience, guests enjoy exclusive access to the art deco Tuschinski Theatre for a private screening, where Amsterdam itself becomes the set.
Dublin – Contemporary energy and Irish traditions up close
The next stop is Dublin, where the city’s modern pulse takes centre stage. The reflective façade of Anantara The Marker Dublin mirrors an ongoing dialogue between the Docklands harbour and the sky, while inside, contemporary design meets refined urban elegance. Rooms offer sweeping city views, and the rooftop terrace sets the rhythm of the day with morning yoga sessions and afternoon cocktails.
One of Anantara’s signature experiences, Spice Spoons, introduces guests to Irish gastronomy – from baking traditional brown soda bread to visiting a renowned smokehouse where the secrets behind perfectly cured salmon are revealed. The journey continues at Kildangan Stud, a stronghold of Irish equestrian heritage, where the grace of thoroughbred horses and the estate’s rich history complete the experience.
Budapest – From historic grandeur to new heights
Heading east, Budapest adds a new tone to the journey. The marbles, deep velvets, and monumental staircases of the Anantara New York Palace Budapest Hotel stand in striking contrast to Dublin’s modern aesthetic, while the legendary New York Café continues to serve as a living icon of the city’s cultural memory.
Budapest is also a city of water – thermal baths, steam, and slow immersion – yet the experiences on offer can lift guests to entirely different heights. Thrill-seekers can take part in an aerobatic flight with legendary pilot Péter Besenyei, founder of the Red Bull Air Race, gaining an unforgettable aerial perspective over the Hungarian landscape. The adventure concludes with a gourmet picnic curated by Besenyei himself, featuring local flavours and wines. Those seeking a gentler pace can delve into the world of Matyó embroidery, guided by the women of Tard, who have preserved this unique folk art tradition for generations.
The French Riviera – Slowing down to the rhythm of light and sea
On the French Riviera, the light softens and the pace noticeably slows. Overlooking the Baie des Anges, the Anantara Plaza Nice Hotel stands as a true Grande Dame on the seafront, serving as the starting point for a journey to the sandy shores of Plage de Passable in Villefranche-sur-Mer.
Here, world champion freediver Arthur Guérin-Boëri introduces guests to the art of freediving. The experience begins with guided breathing techniques, followed by an accompanied dive into the serene underwater world. Sea-based adventures are complemented by exploration via helicopter, yacht, or luxury car, with citrus-scented air and dramatic rocky coastlines accompanying every moment.
Rome – A natural finale
As the saying goes, all roads lead to Rome. The Grand Tour concludes at the Anantara Palazzo Naiadi Rome Hotel, overlooking Piazza della Repubblica and built above the ancient Baths of Diocletian. After taking in the cityscape from private terraces, guests can embrace contemporary Dolce Vita at the SEEN by Olivier rooftop bar.
For travellers arriving in spring 2026, Anantara offers an exceptional highlight: Anantara Concorso Roma, taking place from April 16–19. The brand’s first classic car concours will showcase some of the most iconic vehicles in Italian automotive history, drawn from prestigious international private collections and set against Rome’s breathtaking architectural backdrop.
Tailor-Made Experiences – Because no two travellers are alike
One of the greatest strengths of the Anantara Grand Tour of Europe is its complete flexibility. Routes, stopovers, and focal points can all be shaped around individual interests. In Central Europe, for example, Vienna can replace Budapest, with the refined imperial elegance of Anantara Palais Hansen Vienna setting the tone. Here, urban discovery is enriched by an exclusive visit to A. E. Köchert, the jewellery house founded in 1814 and former court jeweller to the Habsburgs, offering rare access to archives and master goldsmiths at work.
Further south, the relaxed Andalusian lifestyle of Marbella can complement or replace the French Riviera, while the Amalfi Coast presents an entirely different atmosphere. At Anantara Convento di Amalfi, a former 13th-century monastery, guests quite literally float between sky and sea, surrounded by lemon groves and centuries-old stone walls.
At every stop, a dedicated concierge team ensures seamless personalisation – from designing the route to securing tickets for world-class events. Experiences may include the Cannes Film Festival, the Monaco Grand Prix, or even the Champions League final in Budapest, while major cultural events in Dublin, Amsterdam, Vienna, or Rome can be effortlessly woven into the Grand Tour.
